| Amnesty | an official pardon or forgiveness for wrongdoing.
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| Appeal to authority | a fallacy in which someone serves as a spokesperson outside his or her area of expertise.
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| Appeal to popular opinion | a fallacy based on the premise that the listener should think or act the same way as a substantial group of people.
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| Anchors | attitudes or beliefs that act as a personal standard for judging other messages.
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| Argument | a statement of belief, or claim, presented with evidence and reasoning.
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| Claims of fact | statements about the truth or falsity of some assertion or statement.
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| Claims of policy | statements that ask listeners to consider a specific course of action.
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| Claims of value | statements that ask listeners to form a judgment or evaluation.
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| Contentious | controversial or debatable.
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| Continuum | an uninterrupted range or field.
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| Deduction | reasoning that starts with a general statement and draws a specific conclusion.
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| Ethos | the ethics or credibility of the speaker.
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| Fallacy | an error in reasoning.
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| False cause | a fallacy that implies a cause-and-effect relationship where none exists.
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| False choice | a fallacy in which the speaker presents a false dichotomy between two choices.
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| Foot in the door | the technique of starting with a small request and then following later with a more substantial one.
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| Hasty generalization | a fallacy in which the speaker draws a conclusion about a group or general condition based on limited examples.
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| Induction | reasoning from a particular instance to a generalization.
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| Latitude of acceptance | the range of positions a listener is likely to accept or tolerate.
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| Latitude of noncommittment | the range of positions a listener neither accepts or rejects.
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| Latitude of rejection | the range of positions a listener is likely to reject or consider intolerable.
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| Logos | arguments based on logic or reason.
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| Luxuricating | to indulge oneself in a lavish or extremely comfortable manner.
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| Motivated sequence | a persuasive speech structure designed to move audiences toward taking immediate action.
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| Mythos | the use of myths, legends, and folktales as persuasive appeals.
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| Name-calling | a fallacy based on attacking a speaker's physical or character traits rather than the content of his or her argument.
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| Pathos | arguments based on emotional appeals.
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| Slippery slope | a fallacy based on the assumption that once a single step is taken, many other destructive ones are sure to follow.
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| Social judgment theory | evaluation of persuasive messages based on the beliefs we already hold.
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| Speech that calls for action | persuasive speaking aimed to move the audience to a specific behavior.
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| Speech that convinces | persuasive speaking that urges listeners to accept contentious facts, evaluate beliefs, or support actions.
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| Speech that reinforces | persuasive speaking that attempts to strengthen existing attitudes, beliefs, or values.
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| Syllogism | a form of reasoning that draws a conclusion based on two premises.
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