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Chapter 15 Multiple Choice
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1

__________ occurs when you try to influence others by reinforcing or changing their beliefs.
A)Persuasion
B)Enticement
C)Informing
D)none of the above
2

Select the theory below that matches the following definition: "Evaluation of persuasive messages based on the beliefs we already hold."
A)social persuasion theory
B)social judgment theory
C)persuasive reinforcement theory
D)cognitive balance theory
3

__________ are "attitudes or beliefs that act as a personal standard for judging other messages."
A)Values
B)Bases
C)Anchors
D)none of the above
4

Social judgment theorists argue that there are three possible ranges, or types of responses, that a person will have to statements about her beliefs. Identify the one that is NOT one of the three:
A)latitude of acceptance
B)latitude of noncommitment
C)latitude of rejection
D)latitude of inquiry
5

Keeping in mind that there are different types of persuasive speeches, what type of persuasive form attempts to strengthen existing attitudes, beliefs, or values?
A)speech that reinforces
B)speech that sustains
C)speech that convinces
D)speech that bolsters
6

Persuasive speaking that urges listeners to accept contentious facts, evaluate beliefs, or support actions is known as speaking to __________.
A)reinforce
B)convince
C)sway
D)motivate
7

Statements about the truth or falsity of some assertion or statement are known as
A)claims of certitude.
B)claims of truth.
C)claims of fact.
D)claims of actuality.
8

__________ are "statements that ask listeners to form a judgment or evaluation."
A)Claims of fact
B)Claims of belief
C)Claims of substance
D)Claims of value
9

Claims of __________ are "statements that ask listeners to consider a specific course of action."
A)policy
B)fact
C)morality
D)procedure
10

A/an __________ is "a statement of belief, or claim, presented with evidence and reasoning."
A)justification
B)argument
C)proof
D)none of the above
11

A speech that __________ is persuasive speaking aimed to move the audience to a specific behavior.
A)calls for movement
B)calls for response
C)calls for action
D)calls for acceptance
12

The ethics, or credibility, of the speaker is known as
A)pathos.
B)logos.
C)chronos.
D)none of the above
13

Arguments based on logic or reason are called
A)logos.
B)ethos.
C)pathos.
D)chronos.
14

This is "reasoning from a particular instance to a generalization."
A)deduction
B)induction
C)conduction
D)reduction
15

This is a form of reasoning that starts with a general statement and draws a specific conclusion.
A)Toulmin's Venn diagram
B)the enthymeme
C)the syllogism
D)None of the above







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