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Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick

Motion Pictures

Main Points

  • The motion picture developed in the late 19th century. After being a main attraction in nickelodeons, films moved into bigger theaters and movie stars quickly became the most important part of the new industry. Sound came to the movies in the mid-1920s.
  • Big movie studios dominated the industry until the late 1940s, when a court decision weakened their power. Television captured much of the film audience in the 1950s. By the end of the 1960s, however, Hollywood had adapted to television and was an active producer of TV shows. A major trend in modern movies is the rise of big-budget movies.
  • The transition to digital moviemaking may transform the film industry.
  • The movie industry consists of the production, distribution, and exhibition components. Large conglomerates control the business. Producing a motion picture starts from the concept, proceeds to the production stage, and ends with the postproduction stage.
  • Movie revenues have shown small but steady growth over the past 10 years. Videocassette sales and rentals and foreign box-office receipts are important sources of movie income.
  • Movie audiences are getting older, but a significant part of the audience is still the 30-and-under age group.
  • Motion picture studios are now using the Internet to promote their products.