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Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick

Motion Pictures

Multiple Choice

Please answer all questions



1

What happens when a person sees one light source go out while another one close to the original is illuminated is referred to as:
A)Phi phenomenon
B)Persistence of vision
C)Perception phenomenon
D)None of the above
2

The first practical motion picture camera and viewing device was developed by
A)George and Noble Johnson
B)Joseph Niepce and Louis Daguerre
C)Thomas Edison and William Dickson
D)Reginald Fessenden and Lee De Forest
3

The Motion Picture Patents Company (MPPC)
A)refused to identify actors and actresses appearing in films
B)limited films to ten minutes
C)didn't use close ups
D)all of the above
4

The first film that featured sound was
A)A Trip to the Moon
B)Birth of a Nation
C)Great Train Robbery
D)The Jazz Singer
5

The film industry fought back against television by
A)refusing to advertise their films on television
B)withholding old films for showing on television
C)forbidding their stars from appearing on television
D)all of the above
6

The main disadvantage of digital distribution is
A)picture quality
B)sound quality
C)cost
D)none of the above
7

Which division of the film industry is responsible for supplying prints of films to theaters?
A)Production
B)Distribution
C)Exhibition
D)None of the above
8

The conglomerate that dominates the film industry is
A)Disney
B)AOL/Time Warner
C)Paramount (Viacom)
D)Sony
9

The average shooting schedule for the typical film is
A)30 days
B)70 days
C)100 days
D)130 days
10

Frequent moviegoers are usually all of the following except
A)well educated
B)middle class
C)married
D)from an urban area
11

Movie attendance declined drastically throughout World War II.
A)True
B)False
12

Cinemascope, Panavision, and Vistavision are credited with saving Hollywood's loss of money to television.
A)True
B)False
13

Revenues from the sale and rental of videocassettes and DVDs, and from pay-per-view and premium cable have been greater than revenues from movie theater admissions.
A)True
B)False
14

Motion pictures are the most expensive media product to produce.
A)True
B)False
15

At some theaters, concession sales represent up to 90 percent of the profits.
A)True
B)False