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ABC's of Relationship Selling, 7/e
Charles M. Futrell, Texas A&M University


Print Supplements


Teaching and Learning Supplements: Print

McGraw-Hill/Irwin has spared no expense to make ABC'sthe premier text in the market today. Many instructors face classes with limited resources, and supplementary materials provide a way to expand and improve students' learning experience. Our learning package was specifically designed to meet the needs of instructors facing a variety of teaching conditions and for both the first-time and the veteran instructor.

Instructor's Manual. Loaded with ideas on teaching the course, chapter outlines, commentaries on cases, answers to everything—plus much more—the Instructor's Manualis a large, comprehensive time-saver for teachers.

Test Bank. The most important part of the teaching package is the Test Bank. The Test Bank was given special attention during the preparation of the seventh edition because instructors desire test questions that accurately and fairly assess student competence in subject material. Prepared by Dr. Thomas K. Pritchett, Dr. Betty M. Pritchett of Kennesaw State University, and myself, the Test Bankprovides hundreds of multiple-choice and true/false questions. Professor Tom Pritchett also uses the book for his selling classes. The test items have been reviewed and analyzed by Texas A&M University's Measurement and Testing Center and class tested to ensure the highest quality. Each question is keyed to chapter learning objectives, has been rated for level of difficulty, and is designated as either factual or application so that instructors can provide a balanced set of questions for student exams.

Transparency Masters. The Instructor's Manualcontains masters of materials within and outside of the book to create transparencies for overhead projection or photocopies for distribution to students.





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