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ABC's of Relationship Selling, 7/e
Charles M. Futrell, Texas A&M University

What's New


Lots! But the basic core of our sales process remains because reviewers, users, and especially students love it. Added is more about

  • Sales call role-plays
  • World Wide Web exercises
  • E-sales
  • Customer relationship management
  • ACT! Customer Contact
  • Technology in selling
  • Sales careers
  • Relationship selling
  • Total quality selling
  • Global selling
  • Ethics
  • Small business
  • Experiential exercises




McGraw-Hill/Irwin




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