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ABC's of Relationship Selling, 7/e
Charles M. Futrell, Texas A&M University
The Life, Times and Career of the Professional Salesperson

Chapter Overview

What Is Selling?

What Salespeople Are Paid to Do

Why Choose a Sales Career?

Is a Sales Career Right for You?

Success in Selling-What Does It Take?

Relationship Selling

Sales Jobs Are Different

What Does a Professional Salesperson Do?

E-Selling: Technology Used by Salespeople

Relationship Marketing

Levels of Relationship Marketing

The Plan of This Textbook

Building Relationships through the Sales Process





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