| ABC's of Relationship Selling, 7/e Charles M. Futrell,
Texas A&M University
Elements of a Great Sales Presentation
Chapter ObjectivesThe fourth step in the sales process is the presentation. Here you discuss with the buyer the product's features, advantages, and benefits; your marketing plan; and the business proposition. After studying this chapter, you should be able to:
Discuss the purpose and essential steps of the sales presentation. |
| | | Give examples of the six sales presentation mix elements. |
| | | Describe difficulties that may arise during the sales presentation and explain how to handle them. |
| | | State how to handle discussion of the competition. |
| | | Explain the need to properly diagnose the prospect's personality to determine the design of the sales presentation. |
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