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ABC's of Relationship Selling, 7/e
Charles M. Futrell, Texas A&M University
Elements of a Great Sales Presentation

Chapter Overview

The Purpose of the Presentation

Three Essential Steps within the Presentation

The Sales Presentation Mix

Visual Aids Help Tell the Story

Dramatization Improves Your Chances

Demonstrations Prove It

Technology Can Help!

The Ideal Presentation

Be Prepared for Presentation Difficulties





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