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Case Study: Where to Begin? Audience Analysis
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Hector was inducted into Lambda Pi Eta, the national communication honors society, at his college. The society sponsored many service projects throughout the year for the university and the local community. One such project was an outreach program that went to local elementary and junior high schools and taught basic communication principles and skills. Hector volunteered to go Mr. Barton's 7th grade history class at a middle school near the college.

Mr. Barton was worried that his students spent too much time watching television and playing video games, and he wanted Lambda Pi Eta to give a series of presentations on the effects of media on society. The club advisor, Dr. Sally Hughes, was going with the club to the school, but the actual presentations were the responsibility of the club members. Hector signed up to give a 20-minute presentation on media literacy, a topic that interested him a great deal.

Hector started to prepare his speech well in advance of the presentation and thought that twenty minutes would be plenty of time to present his ideas. But he quickly discovered that there was far more material than he could use, and he had trouble deciding what to include in the speech and what to leave out. He also wanted to show some videotaped television clips to illustrate his main points, but he was unsure which ones were appropriate. Finally, Hector could not decide how to organize his speech. He approached Dr. Hughes for help. She reminded Hector that the introductory communication class discussed these very issues and encouraged him to prepare a 20-minute presentation the same way he had prepared a 5- to 7-minute speech in her class.



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Help Hector prepare his speech. Use the material on media literacy in Chapter 10 (pages 288-292) and prepare a complete sentence speech outline that will inform 7th graders about media literacy. Select specific examples and other supporting materials appropriate to the situation and audience. Write an introduction and conclusion to the speech.







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