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Key Terms
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alternative-choice close  Gives the prospect a choice between two alternatives.
assumptive close  A type of close that assumes the prospect will buy.
buying signal  Anything that prospects say or do indicating they are ready to buy.
closing  The process of helping people make a decision that will benefit them by asking them to buy.
compliment close  A close wherein the salesperson ends with a compliment to the prospect.
continuous-yes close  A kind of close whereby the salesperson develops a series of benefit questions that the prospect must answer.
minor-points close  A close in which the salesperson asks the prospect to make a low-risk decision on a minor element of a product.
negotiation close  A close in which buyer and seller find ways for everyone to have a fair deal.
probability close  A close that permits the prospect to focus on his or her real objections, which a salesperson attempts to reverse with a persuasive sales argument.
standing-room-only close  A close whereby a salesperson suggests that if a prospect does not act now he or she may not be able to buy in the future, thus motivating the prospect to act immediately.
T-account close  A close that is based on the process that people use when they make a decision by weighing the pros against the cons.
technology close  A close in which the seller uses technology to present information.







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