 | Learning Objectives
(See related pages)
Providing service to the customer is extremely important in today’s competitive marketplace. After studying this chapter, you should be able to:
- State why service and follow-up are important to increasing sales.
- Build friendships.
- Discuss how follow-up and service result in account penetration and improved sales.
- List the eight steps involved in increasing sales to your customer.
- Explain the importance of properly handling customers’ returned goods requests and complaints in a professional manner.
|
|