(See related pages)
After reading this chapter, you should be able to answer the following questions:
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| 1. Why must a public speaker be audience-centered? |
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| 2. What does it mean to say that people are egocentric? What implications does the egocentrism of audiences hold for you as a public speaker? |
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| 3. What are the six demographic traits of audiences discussed in this chapter? Why is each important to audience analysis? |
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| 4. What is situational audience analysis? What factors do you need to consider in situational audience analysis? |
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| 5. How can you get information about an audience? |
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| 6. What are the three kinds of questions used in questionnaires? Why is it a good idea to use all three in audience analysis? |
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| 7. What methods can you use to adapt your speech to your audience before the speech? During the speech? |