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Chapter Objectives
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After reading this chapter, you should have a good understanding of:
  1. The definition of strategic management and its four key attributes.


  2. The strategic management process and its three interrelated and principal activities.


  3. The resource-based view of the firm and the different types of tangible and intangible resources, as well as organizational capabilities.


  4. The four attributes that a firm's resources must possess to maintain a sustainable advantage.







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