A firm's achievement of similarity, or being “on par,” with competitors with respect to low cost, differentiation, or other strategic product characteristics.
differentiation strategy
A firm's generic strategy based on creating differences in the firm's product or service offering by creating something that is perceived industry wide as unique and valued by customers.
focus strategy
A firm's generic strategy based on appeal to a narrow market segment within an industry.
overall cost leadership
A firm's generic strategy based on appeal to the industry wide market using a competitive advantage based on low cost.
