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1

Some of the most basic perceptual processes can be described by a series of principles that focus on ways we organize bits and pieces of information into meaningful wholes. The principles are known as .
2

The approach to perception, in considering how we perceive a shape, pattern, object, or scene, proposes that we first react to the individual elements that make it up.
3

Treisman suggests that the perception of objects is best understood in terms of a two-stage process. In the , we focus on the physical features of a stimulus, such as its size, shape, color, orientation, or direction of movement, while in the , we pay attention to particular features of an object, choosing and emphasizing features that were initially considered separately.
4

Even though top-down processing allows us to fill in the gaps in ambiguous and out-of-context stimuli, we would be unable to perceive the meaning of such stimuli without .
5

is a phenomenon in which physical objects are perceived as unvarying and consistent, despite changes in their appearance or in the physical environment.
6

Dr. Gopher Broke created a new drug, Uppan Atom, for people suffering from erectile dysfunction. When his next patient, Nolonga A. Stud, talked to him about this problem, he gave Nolonga a film to watch, Beach Blanket Scrabble. While watching this film, the words "buy Uppan Atom" were flashed very fast on the screen, so fast that Nolonga could not consciously see the words. This process was an attempt to try .







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