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Chapter Outline
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Marketing Internationally

Procter & Gamble's Path to Globalization
Added Complexities of International Marketing
The Marketing Mix (What to Sell and How to Sell It)
    Standardize, Adapt, or Formulate Anew?
    Product Strategies
WORLDVIEW
On Global Marketing
WORLDVIEW
Will "Smart Mobs" Dictate Consumer Trends?
    Promotional Strategies
Building Your Global Résumé
Consider a Career in International Marketing
    Pricing Strategies
    Distribution Strategies
    Channel Selection
    Foreign Environmental Forces and The Marketing Mix
    Matrix
Summary
Key Words
Questions
Research Task globalEDGETM.msu.edu
MINICASE 18.1: U.S. PHARMACEUTICAL OF KOREA
MINICASE 18.2: AN ETHICAL SITUATION





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