Site MapHelpFeedbackTrue or False
True or False
(See related pages)

1
International markets served often differ widely because of great variations in the uncontrollable environmental forces.
A)True
B)False
2
The extent of changes in the marketing mix a firm must make when going overseas depends on the country, the political forces, and the degree of market penetration desired by management.
A)True
B)False
3
Drastic modifications in the physical product may be necessary because of the problems prevalent in the developing countries.
A)True
B)False
4
The marketing of services such as the marketing of industrial products are generally easier globally than marketing consumer products.
A)True
B)False
5
A basic cultural decision for the marketer is whether to position the product as foreign or local.
A)True
B)False





To learn more about the book this website supports, please visit its Information Center.
(c)2008 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


Ball 11/eOnline Learning Center

Home > Chapter 18 > True or False