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| Use the globalEDGE™ site to complete the following exercises: 1. Locate and retrieve the most current ranking of global brands. Identify the criteria that are utilized in these rankings. Which country has considerable representation in the top 100 global brands list? Prepare a short report identifying the countries and industries that possess global brands and the potential reasons for success. Are there any specific industries in which countries represented on the list may have a specialization? 2. Thorough planning is essential to export success. In this respect, pricing for specific markets is one of the critical components for successfully planning a multinational export initiative. One aspect of determining the proper price of your firm’s market offerings in a given market is determining the cost of living in each general location. According to a colleague, a simple way to do this is by locating a report on this subject by the human resource consulting firm Mercer. Considering that your company emphasizes a strategy based on price competitiveness, prepare an executive summary of how to perform an initial pricing analysis for international markets. In addition, which 10 cities worldwide have the highest cost of living? |