Paid, nonpersonal presentation of ideas, goods, or services by an identified sponsor
foreign national pricing
Local pricing in another country
international pricing
Setting prices of goods for export for both unrelated and related firms
programmed-management approach
A middle-ground advertising strategy between globally standardized and entirely local programs
promotion
Any form of communication between a firm and its publics
public relations
Various methods of communicating with the firm's publics to secure a favorable impression
sales promotion
Any of various selling aids, including displays, premiums, contests, and gifts
total product
What the customer buys, including the physical product, brand name, accessories, after-sales service, warranty, instructions for use, company image, and package
transfer price
Intracorporate price, or the price of a good or service sold by one affiliate to another, the home office to an affiliate, or vice versa
