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Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK
The marketing environment
Internet Exercises
Sites to Visit:
www.sonymusic.com
www.umusic.com
(Universal Music Group)
www.bertelsmann.com/themes/music/music.cfm
www.bandreg.com
(The Band Register)
www.metallica.com/news/2000/napfaq.html
www.napster.com
Exercises:
Discuss the changes which are happening in the music industry owing to the development of technology.
What were the key issues in the Napster/Metallica lawsuit?
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