Foundations of Marketing David Jobber,
University of Bradford John Fahy,
University of Limerick
Textbook ResourcesThe Student Centre contains the following resources: - Chapter-by-chapter Self-test Questions
- Chapter-by-chapter Internet Exercises
- Web Links - COMING SOON
- Glossary of Key Terms
- Additional Case Studies
The Lecturer Centre contains the following resources: - Chapter-by-Chapter PowerPoint Slides - COMING SOON
- Lecturer's Manual with Case Study De-Briefs
- Lecturer's Test Bank
- Additional Case Studies & Notes
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