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Jacket
Foundations of Marketing
David Jobber, University of Bradford
John Fahy, University of Limerick


Textbook Resources

The Student Centre contains the following resources:

  • Chapter-by-chapter Self-test Questions
  • Chapter-by-chapter Internet Exercises
  • Web Links - COMING SOON
  • Glossary of Key Terms
  • Additional Case Studies

The Lecturer Centre contains the following resources:

  • Chapter-by-Chapter PowerPoint Slides - COMING SOON
  • Lecturer's Manual with Case Study De-Briefs
  • Lecturer's Test Bank
  • Additional Case Studies & Notes