The Authors

David Jobber is an internationally recognized marketing academic. He is Professor of Marketing and Head of the Marketing Group at the University of Bradford Management Centre. He holds an Honours degree in economics from the University of Manchester, a Masters Degree from the University of Warwick and a Doctorate from the University of Bradford.

Before joining the faculty at the Bradford Management Centre, David worked for the TI Group in marketing and sales, and was Senior Lecturer in Marketing at the University of Huddersfield. He has wide experience of teaching core marketing courses at undergraduate, postgraduate and post-experience levels. His specialisms are industrial marketing, sales management and marketing research. He has a proven, ratings-based record of teaching achievements at all levels; his industrial management MBA module is one of the most highly-rated electives at Bradford. His competence in teaching is reflected in visiting lectureships at the universities of Aston, Lancaster, Loughborough and Warwick. He has taught marketing to executives of such international companies as Rhone-Poulénc, Royal and Sun Alliance, Allied Domecq, the BBC, Bass, Rolls-Royce, RTZ, and Kalamazoo.

Supporting his teaching is a record of achievement in academic research. David has over 100 publications in the marketing area in such journals as the International Journal of Research in Marketing, MIS Quarterly, Strategic Management Journal, Journal of International Business Studies, Journal of Business Research, Journal of Product Innovation Management and the Journal of Personal Selling and Sales Management. David has served on the editorial boards of the International Journal of Research in Marketing, Journal of Personal Selling and Sales Management, European Journal of Marketing and the Journal of Marketing Management. In 2001, David was appointed as Special Adviser to the Research Assessment Exercise panel that rated research output from business and management schools throughout the UK.

John Fahy is an internationally recognized academic and one of Ireland's leading thinkers in marketing. He is currently Professor of Marketing at the University of Limerick. Prior to this he lectured at Trinity College, Dublin and he holds a Masters Degree from Texas A&M University and a Doctorate from Trinity College.

His research interests are in the areas of marketing strategy, global competition, services marketing and electronic commerce. He is the author of two books and over 50 articles on these topics in journals including Journal of Marketing, Journal of International Business Studies, Journal of Business Research, Journal of Market-Focused Management, European Journal of Marketing, International Business Review and Sloan Management Review. He is also the winner of several major international research awards such as the AMA Services Marketing Paper of the Year Award and the Chartered Institute of Marketing Best Paper Award at the Academy of Marketing Annual Conference.

He has a distinguished teaching record at all levels including undergraduate, postgraduate and executive levels where he specializes in marketing strategy. He also has extensive international experience having held visiting appointments at Senshu University, Japan, Texas A&M University, US, and Monash University, Australia. He retains close links with industry through consulting assignments and his involvement in executive training programmes, and is regularly invited to speak on business issues.