Marketing Management Information Center: Overview


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Marketing Management: A Contemporary Perspective, 2/e

Christian Homburg, University of Mannheim
Sabine Kuester, University of Mannheim
Harley Krohmer, University of Berne

Overview

"Marketing Management is an authoritative investigation of contemporary marketing. It is a thorough, carefully crafted, and comprehensive resource that helps to understand and solve the challenges in implementing successful marketing."
Professor Thomas S. Robertson, Wharton School of the University of Pennsylvania, USA.

"Marketing Management combines the best features of a reference book and textbook. It skillfully integrates the important conceptual foundations in marketing with practical applications to serve as an essential and excellent book for both marketing students and marketing professionals."
Hubert Gatignon, Professor of Marketing, INSEAD, France.

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