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3How IKEA Designs Its Sexy Prices 
4Operations and Supply Management: A Critical Responsibility of Every Manager

Case: Progressive Insurance

Efficiency, effectiveness, and value


Efficiency defined

Effectiveness defined

Value defined

7What Is OSM? 
8Supply Chain Transformation Processes

Transformation process defined

10Differences between Services and Goods

The goods–services continuum

Growth of services

12Careers in OSM

Chief operating officer

14Historical Development of OSM

Lean manufacturing, JIT, and TQC

Manufacturing strategy paradigm

Service quality and productivity

Total quality management and quality certification

Business process reengineering

Six-sigma quality

Supply chain management

Electronic commerce

Service science


Mass customization defined

18Current Issues in OSM 
19Case: Fast-Food Feast







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