Go to the website of Mountain Equipment Co-op, and describe the firm’s-organizational environment.
Explore the pages under the “Sustainability” tab, in particular the “Ethical Sourcing” area. Describe the following environmental forces that MEC faces: Customers and Suppliers.
Click on “Our Co-op” and examine the MEC Charter and Principles of Co-ops “Ethical Sourcing Blog.” Which of the building blocks of competitive advantage does MEC use to build a competitive advantage?
From your analysis of its website, how well is MEC managing the opportunities and challenges of a global environment? Discuss.
Search for the website of a company that has a complex, rapidly changing environment. What forces in its organizational environment are creating the strongest opportunities and threats? How are managers attempting to respond to these opportunities and threats?
Search for the website of a company with a strong global presence. What are the main forces in the task and general global environments that most affect the way this company operates? How are managers responding to these forces?
