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Communication Works by Gamble and Gamble
Communication Works, 7/e
Teri Kwal Gamble
Michael Gamble

Communication and Perception: I Am More Than a Camera

Glossary


perception  the process by which we make sense out of experience
selective perception  the means of interpreting experience in a way that conforms to one's beliefs, expectations, and convictions
figure-ground principle  a strategy that facilitates the organization of stimuli by enabling us to focus on different stimuli alternately
perceptual constancy  the desire to perceive experience exactly as we have perceived it in the past
cultural nearsightedness  the failure to understand that we do not attribute the same meanings to similar behavioral clues.
perceptual sets  expectations that produce a readiness to process experience in a predetermined way
selective exposure  the selection of stimuli that reaffirm existing attitudes, beliefs, and values
selective perception  this means only seeing and hearing what we choose
closure  the means we use to perceive a complete world
first impressions  the making of an initial judgment
primacy effect  the ability of one's first impression to color subsequent impressions
stereotype  a generalization about people, places, or events held by many members of a society
prejudice  a biased, negative attitude toward a particular group of people; a negative prejudgment based on membership in a social category
allness  The erroneous belief that any one person could know all there is to know about anything
blindering  the process by which one unconsciously adds restrictions that limit one's perceptual capabilities
fact  that which is known to be true based on observation
inference  an assumption with varying degrees of accuracy
virtual reality  an environment that exists as data in a computer system