perception | the process by which we make sense out of experience
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selective perception | the means of interpreting experience in a way that conforms to one's beliefs, expectations, and convictions
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figure-ground principle | a strategy that facilitates the organization of stimuli by enabling us to focus on different stimuli alternately
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perceptual constancy | the desire to perceive experience exactly as we have perceived it in the past
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cultural nearsightedness | the failure to understand that we do not attribute the same meanings to similar behavioral clues.
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perceptual sets | expectations that produce a readiness to process experience in a predetermined way
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selective exposure | the selection of stimuli that reaffirm existing attitudes, beliefs, and values
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selective perception | this means only seeing and hearing what we choose
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closure | the means we use to perceive a complete world
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first impressions | the making of an initial judgment
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primacy effect | the ability of one's first impression to color subsequent impressions
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stereotype | a generalization about people, places, or events held by many members of a society
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prejudice | a biased, negative attitude toward a particular group of people; a negative prejudgment based on membership in a social category
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allness | The erroneous belief that any one person could know all there is to know about anything
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blindering | the process by which one unconsciously adds restrictions that limit one's perceptual capabilities
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fact | that which is known to be true based on observation
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inference | an assumption with varying degrees of accuracy
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virtual reality | an environment that exists as data in a computer system
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