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Communication Works by Gamble and Gamble
Communication Works, 7/e
Teri Kwal Gamble
Michael Gamble

Communication and Perception: I Am More Than a Camera

Multiple Choice Quiz

Answer all questions.



1

Perception is ____________.
A)Difficult to define
B)One's collective physical senses
C)A complex process
D)The "real world" concept of who we are
E)None of the Above
2

It is possible for the brain to perceive ______ at any given time.
A)2 stimuli
B)3 stimuli
C)5 stimuli
D)7 stimuli
E)None of the above
3

Our _____ precipitate in us a preference for perceptual constancy.
A)Past experiences
B)Emotions
C)Current circumstances
D)Environments
E)None of the above
4

Men are categorized as rational, while women are categorized as _____.
A)Irrational
B)Humane
C)Emotional
D)All of the above
E)None of the above
5

Selective exposure is the common selection of stimuli that ____ our existing attitudes, beliefs, and values.
A)Reaffirm
B)Contradict
C)Alter
D)Eliminate
E)None of the above
6

One way to define closure is to say that we _____.
A)Fill in gaps
B)Have a desire to perceive a secure world
C)Add, delete, or change stimuli so that we can have a certain perception
D)All of the above
E)None of the above
7

Lazy perceivers rely on ______________ as their key perceptual process.
A)Knowledge
B)Stereotypes
C)Their own logic
D)The media
E)None of the above
8

One factor that affects our perception is our inability to distinguish what we have observed from what we have ____________.
A)Heard
B)Perceived
C)Inferred
D)Believed
E)None of the above
9

Inferences _____________.
A)May be made only after observation or experience
B)Can be offered by the observer only
C)May refer to the past or present
D)All of the above
E)None of the above
10

Accoding to social psychologist Kenneth Gergen, when dealing with our perceptions, we tend to exist in a state of _____.
A)Flux
B)Obstinence
C)Completion
D)Defiance
E)None of the above
11

Information theorists tell us that the eye can process about 5 million bits of data per second, and the brain utilizes about 2.5 million bits of that 5 million per second.
A)True
B)False
12

The figure-ground principle is one that hinders the organization of stimuli by limiting us to focus on one stimuli at a time.
A)True
B)False
13

Cultural nearsightedness is the failure to understand that we do not attribute the same meanings to similar behavioral cues among us.
A)True
B)False
14

Perceptual sets are expectations that can cause us to misunderstand something because of information we gathered from past experiences.
A)True
B)False
15

A quarter looks bigger to the poor than to the rich.
A)True
B)False
16

According to the concept of the primacy effect, we are usually eager to change our first impressions of something or someone if we later find out that we were wrong.
A)True
B)False
17

Experts believe that stereotyping is less of an issue among groups of minorities than it is between whites and minorities.
A)True
B)False
18

Blindering is the process by which one unconsciously adds restrictions that limit one's perceptual capabilities.
A)True
B)False
19

The more television people watch, the more they reject social stereotypes.
A)True
B)False
20

The one aspect that the media does not a play a role in is how we perceive experience.
A)True
B)False