 |  Dynamics of Mass Communication: Media in the Digital Age, 7/e Joseph R. Dominick
Social Effects of Mass Communication
Learning Objectives1.Explain how scientists use surveys and experiments to study the effects of mass communication. |
| | | 2.Understand how the media can serve as an agent of socialization. |
| | | 3.Explain why advertisers need to show special consideration of children. |
| | | 4.Discuss the impact of televised violence. |
| | | 5.Distinguish between the catharsis theory and the stimulation theory. |
| | | 6.Define the agenda-setting effect and agenda building. |
| | | 7.Explain how the media can help crystallize a viewer's political choices. |
| | | 8.Discuss how the Internet may affect social involvement. |
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2002 McGraw-Hill Higher Education