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1 | |
Which media research method allows researchers to be more confident in attributing patterns of cause and effect, and is done by collecting data from the same people at two or more different points of time? |
| | A) | survey |
| | B) | panel survey |
| | C) | experiment |
| | D) | none of the above |
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2 | |
Television has been charged with stereotyping and misrepresenting |
| | A) | crime and law enforcement |
| | B) | sex-role portrayals |
| | C) | mental illness |
| | D) | all of the above |
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3 | |
The tendency of differences to disappear among those who watch television heavily, apparently because of cultural and social factors is called |
| | A) | resonance |
| | B) | mainstreaming |
| | C) | agenda-setting effect |
| | D) | catharsis theory |
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4 | |
A typical child will see how many commercials each year? |
| | A) | 5,000 |
| | B) | 10,000 |
| | C) | 20,000 |
| | D) | 30,000 |
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5 | |
The influence of the mass media created by emphasizing certain topics, thus causing people to perceive those same issues as important is called |
| | A) | resonance |
| | B) | mainstreaming |
| | C) | agenda-setting effect |
| | D) | catharsis theory |
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6 | |
The idea that the media tells us what to think about, and how to think about it, is called |
| | A) | framing |
| | B) | agenda building |
| | C) | reinforcement |
| | D) | crystallization |
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7 | |
A 1982 follow-up study reinforced the findings of a 1970 study that showed exposure to violence on television __________ antisocial behavior and real-life aggressive behavior. |
| | A) | increased |
| | B) | decreased |
| | C) | had no effect on |
| | D) | eliminated |
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8 | |
The idea that viewing scenes of aggression can purge the viewer's own aggressive feelings is called |
| | A) | stimulation theory |
| | B) | resonance |
| | C) | prosocial behavior |
| | D) | catharsis theory |
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9 | |
The ultimate effect of viewing televised violence can be influenced by |
| | A) | age and sex |
| | B) | social class |
| | C) | prior level of aggression |
| | D) | all of the above |
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10 | |
Spending too much time on the computer and neglecting social responsibilities to spend time online are symptoms of |
| | A) | prosocial behavior |
| | B) | crystallization |
| | C) | internet addiction |
| | D) | none of the above |
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11 | |
The two main information-gathering methods that scientists have used to study media effects are surveys and experiments. |
| | A) | True |
| | B) | False |
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12 | |
Panel studies are inexpensive and can be completed fairly quickly compared with other research methods. |
| | A) | True |
| | B) | False |
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13 | |
Parents, friends, school, and the mass media are all considered agencies of socialization. |
| | A) | True |
| | B) | False |
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14 | |
The most researched program to appear on television is "Sesame Street." |
| | A) | True |
| | B) | False |
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15 | |
Resonance is when a respondent's real-life experiences are congruent with those of the television world, thereby leading to a greater cultivation effect. |
| | A) | True |
| | B) | False |
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2002 McGraw-Hill Higher Education