Public Relations: The Profession and the Practice Information Center:


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	Student Edition
	Instructor Edition

Public Relations: The Profession and the Practice

Dan Lattimore, University of Memphis
Otis Baskin, Pepperdine University
Suzette Heiman, University of Missouri - Columbia, MO
Elizabeth Toth, Syracuse University
James Van Leuven, University of Oregon

ISBN: 0072424028
Copyright year: 2004

This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field.

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