Ting-Toomey's face negotiation theory:
In conflict situations, mutual and other-face concerns of people in collectivistic cultures cause them to give face to others by avoiding, obliging, or compromising. Self-face concerns of people in individualistic cultures cause them to restore their own face by dominating, expressing emotion, or displaying passive aggression. Both cultures use integrating and third-party help, but in different ways. (Socio-cultural and socio-psychological traditions)