Explain how attitudes are changed through persuasion, and describe how attitudes and behavior influence one another. (pp. 442 - 444)
Describe the main principles of social cognition, including schemas, impression formation, attribution, and biases. (pp. 444 - 449)
Social Influence
Define social influence and conformity, and describe the factors that influence conformity. (pp. 450 - 451)
Define compliance, and describe how the foot-in-the-door technique, the door-in-the-face technique, and other sales tactics lead to compliance. (pp. 451 - 453)
Describe Milgram's study of obedience to authority and its results. (pp. 453 - 454)
Prejudice and Discrimination
Define prejudice, and describe its relationship to stereotyping and discrimination. (pp. 455 - 456)
Explain how prejudice originates and what can be done to minimize its impact. (pp. 456 - 457)
Positive and Negative Social Behavior
Define interpersonal attraction, and describe the factors that contribute to friendship and liking. (pp. 458 - 459)
Describe the efforts that have been made to understand love. (pp. 459 - 460)
Define aggression, and compare the instinct, frustration-aggression, and observational-learning theories of aggression. (pp. 461 - 463)
Define prosocial behavior and altruism, and describe the factors that encourage or hinder bystanders from helping during emergencies. (pp. 463 - 464)
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