Advertisers like to describe audiences in terms of various demographics and psychographics. One popular way to describe audiences is through the VALS (Values and Lifestyles) system. Go to VALS website (http://www.sric-bi.com/VALS/). Take the VALS survey and consider the following questions:

a. What is VALS?

b. How did the VALS questionnaire categorize you? Do you agree with its classification? Why or why not?

c. Find an ad that you believe targests your VALS category. Describe the ad and explain d. how it targets your VALS category.