![](/olcweb/styles/shared/spacer.gif) | Learning Objectives (See related pages)
After studying this chapter, you will be able to:
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 2. Be able to explain the two reasons why advertising grew dramatically in importance during the 19th century. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 3. Name and define four types of advertising. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 4. Name and explain the four component groups of the advertising industry. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 5. Name and explain the three major functions of a full-service advertising agency. |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 6. Name the six major media for advertising. What are the major characteristics of each? |
![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | ![](/olcweb/styles/shared/spacer.gif) | 7. Define demographics and psychographics and describe how they are used. |
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