(See related pages)
After studying this chapter, you will be able to:
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| 1. Define public relations. |
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| 2. Explain what a public is and name the two major publics served by public relations. |
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| 3. Explain who Ivy Lee and Edward Bernays were and what roles they played in the development of public relations. |
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| 4. Describe the three major functions of public relations. |
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| 5. Discuss the four major steps in the public relations process. |
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| 6. Name and explain the five principles of crisis communications. |
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| 7. Describe two ways in which the Internet, especially the World Wide Web, has changed the public relations process. |
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| 8. Explain at least four ways in which public relations practitioners can get media coverage for their clients. |