Ray Eldon Hiebert. (1966). Courtier to the crowd: The story of Ivy Lee and the development of public relations. Ames, Iowa: Iowa State University Press. Although an old book that you will need to track down in your college library, this title does an excellent job of describing both Ivy Lee and the growth of public relations.
Jeff & Marie Blyskal. (1985). PR: How the public relations industry writes the news. New York: William Morrow and Company. Although critical in tone, this book does a good job of exploring the connection between the news industry and the public relations industry.
Steven Kasher. (1996). The civil rights movement, a photographic history, 1954-68. New York: Abbeville Press. Although not explicitly about public relations, this history of the civil rights movement clearly illustrates how Dr. King and the other civil rights leaders in the 1950s and '60s made use of public relations techniques to further their cause. The photos from the era are both stunning and disturbing.
