(See related pages)
After studying this chapter, you will be able to:
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| 1. Identify, define, and apply Aristotle's golden mean, Kant's categorical imperative, Mills's principle of utility, Rawls's veil of ignorance, and the Hutchins Commission principle of social responsibility. |
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| 2. Name and apply the three steps of the Bok model of ethical decision making. |
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| 3. Explain at least two kinds of difficulties journalists and media writers have encountered in attempting to be truthful. |
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| 4. Describe how corporate values can come into conflict with journalistic values. |
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| 5. Explain what sensationalism is and how it has been used by journalists over time. |
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| 6. Indicate three ways in which digital alteration of images creates ethical problems for the media. |
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| 7. Explain two ways in which news organizations go about enforcing ethics, and discuss the strengths and weaknesses of each. |
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| 8. Show how and why advertisers attempt to control the media in which they place their ads. |
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| 9. Explain why truthfulness can be ambiguous in advertising. |
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| 10. Explain why advertisers might deliberately violate standards of good taste and consumer values in their ads. |
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| 11. Name at least two groups to which a public relations professional owes loyalty, and explain how these loyalties can come into conflict. |