John C. Stauber and Sheldon Rampton. (1995). Toxic sludge is good for you: Lies, damn lies and the public relations industry. Monroe, Maine: Common Courage Press. Stauber and Rampton take a highly critical view of the public relations industry. If you take into account that the authors themselves are engaging in the very techniques they are criticizing, this is a fascinating look at one side of public relations ethics.
Sissela Bok. (1978). Lying: Moral choice in public and private life. New York: Pantheon Books. Bok has written a comprehensive look at the ethics surrounding lying and what it means to tell the truth.
ed. Robert M. Baird, William E. Loges, and Stuart E. Rosenbaum. (1999). The Media & Morality. Amherst, NY: Prometheus, Books. A wide-ranging anthology that looks at media ethics from a variety of points of view.
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