Introduction to Mass Communication: Media Literacy and Culture: Updated Media Enhanced 3rd Edition, 3/e
Stanley J. Baran,
Bryant College
ISBN: 0072827580 Copyright year: 2004
Overview
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran's was the first university-level text to make media literacy central to its approach.
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2004 McGraw-Hill Higher Education