Introduction to Mass Communication: Media Literacy and Culture: Updated Media Enhanced 3rd Edition, 3/e
Stanley J. Baran,
Bryant College
ISBN: 0072827580 Copyright year: 2004
What's New
New pedagogy includes on an online study guide (as part of the text's Online Learning Center), chapter reviews, critical thinking questions at the end of each chapter, print and Web site references, chapter objectives, and key terms presented in boldface throughout the text and included in a glossary at the end of the text.
Cable is now discussed at length in its own chapter, "Cable and Other Multi-Channel Services," in recognition of its new (and potentially greater) role in the delivery of all media to consumers' homes.
The discussion of mass communication theories and of the effects of mass media has been combined into one chapter, highlighting the relationship between how we think and what we think about media's impact.
"Living Media Literacy" boxes suggest ways in which students can put what they have learned into practice. They make media literacy a "living enterprise," stressing its value in the way students interact with the media and the culture at large.
To obtain an instructor login for this Online Learning Center, ask your local sales representative.
If you're an instructor thinking about adopting this textbook, request a free copy for review.
2004 McGraw-Hill Higher Education