Introduction to Mass Comm
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Student Edition
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Introduction to Mass Communication: Media Literacy and Culture: Updated Media Enhanced 3rd Edition, 3/e

Stanley J. Baran, Bryant College

ISBN: 0072827580
Copyright year: 2004

Table of Contents


PART 1. Laying the Groundwork
Chapter 1. Mass Communication, Culture, and Media Literacy
Chapter 2. Media Literacy and Culture
PART II. Media, Media Industries, and Media Audiences
Chapter 3. Books
Chapter 4. Newspapers
Chapter 5. Magazines
Chapter 6. Film
Chapter 7. Radio and Sound Recording
Chapter 8. Television
Chapter 9. Cable and Other Multi-Channel Services
Chapter 10.The Internet and the World Wide Web: Changing the Paradigm

PART III. Supporting Industries
Chapter 11. Public Relations
Chapter 12. Advertising

PART IV. Mass Mediated Culture in the Information Age
Chapter 13. Theories and Effects of Mass Communication
Chapter 14. Media Freedom, Regulation, and Ethics
Chapter 15. Global Media

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