 Strategic Management: Strategic Managment Gregory G. Dess,
University of Texas at Dallas
G.T. Lumpkin,
University of Illinois--Chicago
The Internet and E-Commerce: Creating Value Through E-Business Strategies
Application Questions | Application Questions and Exercises
1. Select a company that has implemented an Internet strategy. Look up the company on the Internet and discuss how it has increased (or decreased) its competitive advantage vis-à-vis Porter’s five forces.
2. Choose an Internet firm that is competing with a "bricks-and-mortar" company. What are the relative advantages and disadvantages of the Internet firm? Do you think it will be successful in the long term?
3. Select a small firm that has used the Internet to its advantage in entering international markets. Do you believe such advantages will be sustainable over time? Explain.
4. How can a firm use an Internet (Net-centric) strategy to enhance its overall cost leadership or differentiation competitive advantages? Provide examples.
Ethics Questions
1. Discuss the ethical implications of the use of "cookies" by e-commerce companies to track customer visits to websites.
2. How can Internet companies that provide free access to other users’ computers to download copyrighted material (e.g., Morpheus) guard against infringing on the rights of the artists who develop the material?
|
| 
2002 A McGraw-Hill Online Learning Centre