 Strategic Management: Strategic Managment Gregory G. Dess,
University of Texas at Dallas
G.T. Lumpkin,
University of Illinois--Chicago
The Internet and E-Commerce: Creating Value Through E-Business Strategies
Chapter ObjectivesChapter 8
After reading this chapter, you should have a good understanding of:
- Why use of Internet technologies is more important to achieving competitive advantage than the technologies themselves.
- How Internet technologies are affecting the five competitive forces.
- How e-business capabilities are affecting industry profitability.
- How firms can improve their competitive position vis-à-vis the five forces by effectively deploying e-business strategies.
- Why e-business technologies are changing the way firms use overall low cost, differentiation, and focus strategies.
- The pitfalls in each competitive strategy that may endanger a firm’s attempts to deploy Internet technologies or implement e-business strategies.
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2002 A McGraw-Hill Online Learning Centre