 Strategic Management: Strategic Managment Gregory G. Dess,
University of Texas at Dallas
G.T. Lumpkin,
University of Illinois--Chicago
The Internet and E-Commerce: Creating Value Through E-Business Strategies
Summary Review Questions| 1. How do Porter’s five competitive forces affect companies that compete primarily on the Internet? Provide an example.
2. What effects does the Internet have on the three competitive strategies—overall low-cost, differentiation, and focus? How does this relate to a firm’s competitive advantage?
3. What effect does e-commerce have on the profitability an industry is able to achieve? How can companies use e-commerce to enhance their own profitability?
4. Explain the difference between the effective use of technology and the technology itself in terms of achieving and sustaining competitive advantages.
5. Describe how the three competitive strategies can be combined to create competitive advantages when firms compete primarily by means of e-commerce. |
|
2002 A McGraw-Hill Online Learning Centre