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Research in Action
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A Content Analysis: Reflections of Girls in the Media
http://www.kff.org/entmedia/1260-gendr.cfm

  • What is the focus of this research?
  • Describe the samples analyzed in the study.
  • Why is reliability such a critical aspect of content analysis? What did the researchers do to better ensure inter-coder reliability?
  • Click on the "Part Two" link at the bottom of the Web page. What kinds of conclusions about media messages to girls can be drawn from the data tables?





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