The Pied Piper Award usually goes to a specific tobacco advertising campaign. But with this issue we are giving a special award to Sports Illustrated, a popular magazine among teenagers. SI is one of the most aggressive of all publications in it's eagerness to promote tobacco addiction for a profit. As documented in an article on page 16, SI has been one of the tobacco industry's most valuable allies in recruiting youthful replacement smokers through their willingness to associate tobacco addiction with athletic excellence.—Tobacco Free Youth Reporter