| Organizational Behavior: Solutions for Management Paul D. Sweeney,
University of Central Florida Dean B. McFarlin,
University of Dayton
Structuring Companies for Effective Competition
Chapter Outline- Structure and Organizational Effectiveness
- * Organizational structure and effectiveness are affected by the way managers
and employees utilize the building blocks skills, such as self-insight.
- Why Structure Matters
- * Organizational structure: refers to how a company is put together. It
also reflects some of the underlying ways people interact with one another
in and across jobs or departments.
- Organizational structure seems to serve a number of purposes:
- * People choose a particular pattern or design because they think
it is going to work.
- * Organizational structure provides some constancy in the way the
firm treats people and frees up the time that might otherwise be spent
hashing out territories or interpersonal issues.
- * It provides a way to interpret power relationships.
- Structural Options for Dividing Up Tasks
- * Organizations have several options available for dividing up jobs such
as assigning related tasks to the same unit or dispersing critical business
functions across units to better serve the customer.
- Functional Structure:
- Firms with functional structures design their operations so that
departments are defined by the activity or function they perform.
- Functional structures are the most traditional structure.
- Advantages to functional structure:
- * Efficient grouping reduces the need for duplicate skills and
resources.
- * Increases the ability of people in one area to coordinate and
cooperate.
- Disadvantages to functional structure:
- * It can promote strong identification with one department sometimes
at the expense of the goals and benefit of the larger company.
- Product-Based Structures:
- In product-based structures, effort is put into reducing the functional
empires and placing all jobs needed to produce and sell a product within
the same group.
- Advantages to product-based structure:
- * Fosters a more collective approach to business.
- * The product-based unit has a lot of control over operations
and is not dependent on another, separate functional area to get
things done.
- * Division members are more likely to be focused on the few products
or services they make or conduct.
- Disadvantages to product-based structure:
- * There may be some or considerable duplication of effort.
- * This structure has a focus on a single product line.
- Customer-Focused and Other Structures:
- 1. Customer-based structures: may overlap with product structures.
- 2. Advantages of customer-based structures:
- * Clearer focus on the real customer
- * Compatible with the increasing service orientation of the U.S.
economy.
- 3. Disadvantages of customer-based structures:
- * Costs can be high
- * Divisions may have a considerable amount of overlap.
- 4. Other options for dividing up the work include:
- * Geographic-based structures.
- D. The Hybrid Approach: Matrix Alternatives:
- A hybrid approach is referred to as the matrix structure and represents
a way to incorporate all the pluses and minuses of the other structures.
- Typically, matrix structures involve crossing a functional structure
with a product-based design.
- Under this system, one employee reports to two bosses, a function
manager and a project manager.
- Advantages of a matrix structure:
- * They are particularly suited to complex product development.
- * The interaction between experts can facilitate the creative
process.
- * Little duplication of resources.
- * This design makes very good use of resources.
- Matrix structures seem to be more common in industries where technologies
and markets change rapidly.
- Disadvantages to matrix structures:
- * Having employees effectively report to two bosses can be stressful
and frustrating.
- * Power imbalances can arise between the functional managers and
the matrix/project managers.
- The Chain of Command: Dividing Up Power
Power is the ability to request and expect people to do something.
- A. Vertical Differentiation:
- Tall Versus Flat Structures:
- * Power distribution refers to how the company may be vertically
differentiated.
- * In general, the larger the number of employees, the taller
the organizational structure.
- * A more traditional structure, at least for U.S. firms, is
the tall structure with many grades and managerial levels.
- * Tall structures allow a firm and middle managers in particular
to maintain a clear handle on employees.
- * Taller structures allow for more options for moving up in
the firm compared to flatter structures with fewer managerial
slots available.
- * Flatter structures are less expensive and the fewer managerial
levels can mean quicker decision-making.
- Span of Control:
- * One major effect of having fewer managers around is that those
who remain are responsible for a larger set of employees.
- * Span of control refers to the number of employees who report
to any one manager.
- * Increasing a manager's span of control can reduce efficiency.
- * The best span of control seems to depend upon a number of
characteristics about your business.
- B. The Balance Between Centralization and Decentralization:
- * The distinction between centralization and decentralization is
arguably the most important factor for understanding how power is
distributed in an organization.
- * Centralization is the degree to which power is concentrated in
only a few people.
- * Decentralization disperses power among many people, usually via
a flatter structure.
- * A number of conditions may favor centralized over decentralized
structure:
- * If the firm is fast changing it should favor a decentralized structure.
- * Examination of corporate examples such as General Electric, Johnson
& Johnson, and McDonald's.
- 1. Delegation Challenges:
- * Delegation is the assignment of tasks and responsibility or
control for those jobs to others.
- * Delegation is really decentralization in practice.
- * Perhaps the biggest plus is the fact that true delegation
provides lower level management with the opportunities to develop
their skills and expertise.
- * Signs of delegation problems include:
- * Taking work home all the time.
- * Constant pressure and anxiousness about being behind.
- * Rushing but failure to meet deadlines.
- * Negative feedback from customers.
- 2. The Who, Where, and What of Delegation:
- * It is suggested by some leaders such as Andy Grove, that tasks
you know well are the ones that should most likely be delegated.
- * Performance appraisals are an example of tasks that should
not be delegated even though some organizations do delegate this
area with success.
- * Delegation must involve following up to make sure things are
going well.
- * Ideas for improving delegation effectiveness:
- * Delegate, but do not dump.
- * Give employees a long leash and clarify their decision control.
- * If possible, delegate a whole task.
- * Check objectives without being a pest.
- * Keep the focus on the big picture.
- C. Formalization: Going by the Book:
- * Formalization basically refers to the number of rules, policies,
and procedures that exist throughout the organization.
- * It is a way to control events and people.
- * However, it may have its biggest effect on individuals.
- Bureaucracies:
- * An extremely formal organization is also known as a bureaucracy.
- * They tend to go hand-in-hand with some of the less desirable
aspects of other structural dimensions, such as centralization
of decision-making.
- * For companies to possess an elaborate set of rules is not
always a negative, such as described by the McDonald's example.
- * Consistency.
- Making the Right Choices About Structure
Organizational size, changing technology, and industry/environmental variables
can have an important effect on the choice of structure.
- Organizational size:
- * Research shows that as size increases:
- * Functional specialization rises
- * Companies become more formal and bureaucratic
- * Firms become taller
- * Tasks become more specialized, even within functional areas
- * Power becomes more decentralized
- B. The Impact of Changing Technologies and Environments:
- 1. Technology:
- * The impact of technology and the environment on structure
is very complex.
- * Technology can generate various types of interdependence among
people and tasks in a firm.
- * In interactions where technology is less common, there seems
to be a tendency for less formal or centralized structures to
emerge and vice versa.
- 2. Turbulent or Stable Conditions:
- * Technology is only one example of the many environments, both
predictable and unstable, faced by organizations.
- * Environmental aspects include:
- * Cultural differences
- Mechanistic Structures:
- * A mechanistic structure is one in which people perform specialized
jobs, the flow of information comes largely from above, and there
is a good deal of formality in how things get done.
- * Firms of this type resemble a well-oiled machine.
- 4. Organic Structures:
- * In an organic structure, jobs are less specialized and are
more broadly defined.
- * Power is more decentralized
- * Fewer rules and regulations
- * Popular in high-technology industries
- 5. A Point of Comparison:
- * Research reveals that one type of alternative structure is
not necessarily superior to the other.
- C. More Organic Options:
- * There are several alternatives available for firms that seek less
formal and more flexible approaches to their design.
- * It is undeniable that the organic structure is by far the most
popular option in U.S. businesses today.
- * This may be due to the unstable nature of many businesses and
the impact of the information age.
- * Organic approaches need not involve turning the whole firm around.
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