Imagine yourself as the CEO of a large firm in an
industry in which you are interested. Please (1) identify
major trends in the general environment, (2) analyze
their impact on the firm, and (3) identify major sources
of information to monitor these trends. (Use Internet
and library resources.)
Analyze movements across the strategic groups in the
U.S. retail industry. How do these movements within
this industry change the nature of competition?
What are the major trends in the general environment
that have impacted the U.S. pharmaceutical industry?
Go to the Internet and look up www.kroger.com. What
are some of the five forces driving industry competition
that are affecting the profitability of this firm?
