 |
| 1 | |
As an example of _____________, major airlines change hundreds of fares daily in response to competitor's tactics.
|
| | A) | scenario analysis
|
| | B) | competitive intelligence
|
| | C) | switching costs
|
| | D) | corporate espionage
|
|
|
|
| 2 | |
In its strategic planning, PPG uses ________to develop four alternative futures based on two key variables, the cost of energy and the extent of growth opportunities in emerging markets.
|
| | A) | SWOT analysis
|
| | B) | scenario analysis
|
| | C) | Porter's Five-Forces model
|
| | D) | strategic groups
|
|
|
|
| 3 | |
Typically, firms have little ability to predict trends and events in the general environment.
|
| | A) | True
|
| | B) | False
|
|
|
|
| 4 | |
Trade agreements among regional blocs are examples of which segment of the general environment?
|
| | A) | demographic
|
| | B) | political/legal
|
| | C) | global
|
| | D) | economic
|
|
|
|
| 5 | |
The aging of the US population is a demographic trend, but it is not part of the economic segment of the general environment, since it has implications for tax policies.
|
| | A) | True
|
| | B) | False
|
|
|
|
| 6 | |
A manager should be familiar with Porter's five-forces model, because it identifies which demographic trends will be most important in the short-term.
|
| | A) | True
|
| | B) | False
|
|
|
|
| 7 | |
The possibility that the profits of established firms in the industry may be eroded by new competitors is known in the five-forces model as the threat of new entrants.
|
| | A) | True
|
| | B) | False
|
|
|
|
| 8 | |
Numerous equally-balanced competitors selling products that lack differentiation in a slow growth industry are not likely to experience high intensity of rivalry among competitors.
|
| | A) | True
|
| | B) | False
|
|
|
|
| 9 | |
Which of the following ________ often make it possible for young firms to provide services that are equivalent or superior to an incumbent, a new entrant may be able to serve a market more effectively, with more personalized services and greater attention to product details.
|
| | A) | backward and forward integration
|
| | B) | entry barriers
|
| | C) | digital technologies
|
| | D) | strategic groups
|
|
|
|
| 10 | |
Technology advances have resulted in disintermediation, which is the insertion of organization or business process layers responsible for intermediary steps in the value chain of any industries.
|
| | A) | True
|
| | B) | False
|
|
|
.